Welcome to our family

Custom photo gifts that keep you close to the ones you love.

We're Rich & Jill, a husband-and-wife team, and we make every gift in our shop to order — your photo, their name, the date that matters — printed right into the piece itself. Nothing mass produced, nothing pulled off a shelf. Just your memory, made by our hands, arriving gift boxed with a bow.

Bridal bouquet charms with photos of loved ones, made by Now That's Personal
105,000+ GIFTS MADE✦4.9 STARS FROM 22,000+ REVIEWS✦EVERY GIFT MADE TO ORDER✦GIFT BOXED WITH A BOW✦FREE SHIPPING ON ORDERS $35+✦105,000+ GIFTS MADE✦4.9 STARS FROM 22,000+ REVIEWS✦EVERY GIFT MADE TO ORDER✦GIFT BOXED WITH A BOW✦FREE SHIPPING ON ORDERS $35+✦105,000+ GIFTS MADE✦4.9 STARS FROM 22,000+ REVIEWS✦EVERY GIFT MADE TO ORDER✦GIFT BOXED WITH A BOW✦FREE SHIPPING ON ORDERS $35+✦105,000+ GIFTS MADE✦4.9 STARS FROM 22,000+ REVIEWS✦EVERY GIFT MADE TO ORDER✦GIFT BOXED WITH A BOW✦FREE SHIPPING ON ORDERS $35+✦105,000+ GIFTS MADE✦4.9 STARS FROM 22,000+ REVIEWS✦EVERY GIFT MADE TO ORDER✦GIFT BOXED WITH A BOW✦FREE SHIPPING ON ORDERS $35+✦105,000+ GIFTS MADE✦4.9 STARS FROM 22,000+ REVIEWS✦EVERY GIFT MADE TO ORDER✦GIFT BOXED WITH A BOW✦FREE SHIPPING ON ORDERS $35+✦
105K+
gifts made & counting
4.9 ★
from 22,000+ five-star reviews
1,104
reviews on our own site
12 yrs
selling on Etsy, Star Seller
How It Works

Your details, built right into the gift itself

No hunting through message threads to tell us what you want. On our own store, the personalization lives on the product page — it rides along with your order from cart to our workbench, exactly as you wrote it.

1

Pick your gift

Photo blocks, memorial keepsakes, jewelry, golf balls, baseballs — choose the piece that fits your person and your moment.

2

Add your details, right there

Names, dates, your words, and a note about your photo go straight onto the product as you order. If we need the photo file itself, we email you a simple upload link — that's all there is to send.

3

We make it & ship it

We UV-print and finish your piece by hand, one order at a time, and it arrives gift boxed with a bow — ready to give, ready to tear up over (the good kind).

Our Promise

Why families trust us with their memories

★★★★★

Handmade, not mass produced. Every item is created one order at a time by our small family business — your gift is made for your person, not pulled from a warehouse shelf.

HOW WE WORK
★★★★★

Printed to last. We use a professional UV printing process that puts your photo directly onto the piece — crisp, rich, and made to be kept, not tucked in a drawer.

OUR CRAFT
★★★★★

Ready to give. Every gift arrives boxed with a bow, and shipping is on us for orders $35 and up. Over 105,000 Etsy customers have trusted us with their most meaningful moments.

OUR WORD
Now That's Personal! logo — NOW That's Personal, Custom Photo Gifts
Our Story

Gifts that bring tears, not just smiles

We're Rich & Jill — a husband-and-wife team who have been building a life and now a business together for more than 36 years. What started with Jill's love of creating personalized designs has grown, one order at a time, into more than 105,000 gifts for families marking weddings, babies, graduations, homecomings — and the hardest goodbyes.

Our memorial pieces carry a piece of our own hearts: we lost our son Dustin, and we know exactly what it means to hold onto a memory. So we make every keepsake like it's for our own family — because around here, it kind of is.